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You may have heard of or seen people using something called Snapchat, but if you’re unsure what it is or what it’s for, read on for enlightenment.thesun.co.uk Snapchat is a fun mobile messaging application that lets you share photos, videos, text and drawings that expire and automatically delete themselves after a set time, ranging from a few seconds up to 24 hours. It’s free to download and send messages using the service and it’s also become insanely popular with adults and teenagers alike.amazon.com In truth, these are its core features, but over time it’s actually evolved to do a number of other things too (which we’ll cover in a bit).
It’s available on devices running Google’s mobile operating system, Android or Apple’s mobile operating system, iOS - that translates to devices like Samsung’s Galaxy phones, Sony’s Xperia phones and iPhones to name but a few. Read next: What is Android? What is ephemeral social media? When proto-Snapchat app, Picaboo launched back in 2011, it offered a pretty radical proposition by comparison to established services like Facebook, Twitter and Instagram, all of which centred around storing and preserving their users’ digital content. Snapchat CEO, Evan Spiegel originally pushed the concept as a class project during his time at Stanford University, but it took the help of fellow students Bobby Murphy and Reggie Brown to turn it into a functioning reality.
Snapchat’s biggest hook has always been its ephemerality, arriving just as the likes of Meerkat and Periscope were pushing live streaming, with the same focus on timely content that expires once it’s no longer relevant. Facebook has since pushed into live video and other apps like Beme have also appeared with a similar approach to Snapchat. How does Snapchat work? Photos and videos captured or viewed within Snapchat are known as ‘snaps’. You can send snaps to individuals (other Snapchat users you’ve either added from your device’s contact list or by manually inputting their Snapchat username) or to public channels called ‘stories’. If you’re sending a still image to another user, you can specify how long it can be viewed for (up to ten seconds), after which the recipient can choose to ‘replay’ it.
However, users can only rewatch snaps once before they completely expire. Similarly, Snapchat lets you record up to ten seconds of video (with or without sound) that you can share - these are then accessible to the recipient in the same fashion as photos. You don’t have to post raw photos or videos with Snapchat, you can also jazz them up with text, filters, doodles and what Snapchat calls ‘stickers’. Not unlike Instagram, you can also dress your snaps with different filters. You can add different colour overlays to photos, including a black and white filter, whilst video snaps can be dressed with motion filters; letting you slow down or speed up footage.
There is a third type of filter known as a geofilter, which only becomes available when your snap is taken at a specific location. As Recombu is based in London there are a number of geofilters with elements of the city woven into them, but geofilters can be found all over the place, even for specific events. Geofilters automatically appear alongside the conventional filters that you swipe through after you’ve captured your snap. Sometimes you may want to highlight an element in your snap, write in a particular fashion or just add a doodle for fun - that’s where the pen tool comes in.
Similarly to editing text, you can pick a colour and then draw over your snap (pro tip: Follow Snapchat user Miologie to see Snapchat doodles at their finest). You can also add stickers to your snaps, which are essentially emoji symbols that you can scale, rotate and position anywhere within your snaps. You can even track stickers to points in your videos so that they move in sync with your snaps (see above). Another way to have a bit of fun with your snaps is by using lenses. If you press and hold on the viewfinder when a person’s face is clearly in-frame and facing the camera, you’ll see a wireframe mesh briefly appear before bringing up a host of different options near the shutter button. Lenses can be flat or 3D overlays, designed to sit on or around your face.
Some distort your face’s shape, some add virtual props like sunglasses and moustaches and some add special effects like fire or bubbles. When swiping between lenses, in some cases you’ll also be prompted to open your mouth or raise your eyebrows to activate an animation. Over time, the way in which Snapchat has implemented lenses has changed, but at the time of writing, all lenses are free and only occasionally change. Like geofilters, some lenses are location specific and only become available under certain circumstances. In November 2016, Snapchat added World Lenses, which don’t require a face to be in-frame to work. By tapping on the screen whilst looking at the viewfinder you can add overlays that affect your environment, such as falling snowflakes or clouds that spew rainbows.
Once you’ve applied a lens, you can then capture a still or video snap and share it as you would any other. How do I use Snapchat? If you like what you see so far and decided to take the plunge and download Snapchat onto your smartphone a good place to start would be by adding your friends. To add a user, tap ‘Add Friends’ and you’ll be presented with a number of options. If you know a friend’s username choose ‘Add by username’ after which you can type in your friend’s username to add them. ‘Add from Address Book’ lets Snapchat scan your phone’s contact list to see whether anyone in your address book is already a Snapchat user. If it finds users within your contact list you’ll be presented with a rundown of applicable friends that you can simply tap on to add.
‘Add by Snapcode’ lets you add a user by scanning a picture of their Snapcode from your phone’s photo gallery. Your profile picture is in fact, your Snapcode and it’s unique to you (you can also scan Snapcodes from the viewfinder by pressing and holding on the screen). The last option ‘Add nearby’ scans within your present location for other users also on the ‘Add nearby’ screen from within their Snapchat app. Once you’ve added friends to share your snaps with, it’s time to actually take some. Capturing a snap is simple, open the app and by default, you’ll find yourself in the viewfinder. Once you release the shutter key, you’ll then have the chance to review whatever it is that you just captured.
Videos loop during this review period and sound is played by default, but you can mute them by tapping the speaker icon in the bottom left of the screen (muted video snaps remain muted when shared too). The review stage is also the point at which you might want to add filters, text or draw on your snap, which you can do using the tools we mentioned earlier. Once you’re happy with your Snapsterpiece (Snapchat’s word, not ours) your can share it by pressing the circular post button in the bottom right of the screen. You’ll then see any available public stories as well as your friends list and you can share to multiple people at once.
What are Snapchat Stories? Earlier we mentioned stories, which let users review public snaps for up to 24 hours. When capturing a snap, instead of/as well as sending them to specific users privately, you can submit them to the ‘My Story’ feed. Here, your Snapchat friends can view all of the snaps you’ve submitted to your story in a continuous stream. There’s no limit on how many times users can rewatch your story either (until they expire that is). As well as stories for individual users, there are also collaborative stories called Live Stories. Similarly to geofilters, users can only submit snaps to these stories when they’re in the right location at the right time.
As an example, London has a story that any Snapchat users in the area can post to (although there’s no guarantee that your snaps become publicly viewable), live stories like these also appear for specific events. What is Snapchat Discover? The same screen that displays users’ stories and live stories also features a ‘discover’ section. Here you’ll find content from big brands and media outlets specifically created for Snapchat. Discover channels deliver stories, news, entertainment and serve as the Snapchat equivalent of a dedicated news feed. You can watch a story on Discover for 24 hours before it is replaced by the next day’s coverage. The sources that supply discover stories can change over time and based on your location. What else can Snapchat do? You don’t have to send pictures and videos to your friends on Snapchat all the time. Once a private conversation has started you can continue the conversation like a more conventional messaging app, with standalone text or in the form of a video call if you prefer.
They're already tweeting about your brand, posting relevant content in your niche and so forth. Offer them free products in exchange for their reviews, and let them take over your account to tell people how much they love your products. Deep ad-targeting is easy on Facebook, so try using Facebook ads to get your snapcode in front of fellow Snapchat users.buzzfeednews.com Optimize your ad for engagement so that Facebook serves the ad to as many people as possible, driving as many clicks, likes and comments as you can. 50 ad spend test resulted in over a thousand new Snapchat followers, so this can be a cost effective method of reaching new audiences. Remember to target the exact people you would most like to follow you on Snapchat. Snapchat added a feature that allows you to ask your followers to suggest your account to others, much like you might ask for a like, retweet or subscription. You ask your users to suggest your account. Your users then tap on your name and tap on the arrow icon. Then they select who they would like to share your account with.
Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature, and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post). Snapchat users love to share filters - even branded ones! In this post, I’d like to give you everything you need to know about Snapchat On-Demand Geofilters as well as share a step-by-step guide on how to create your own. What are On-Demand Geofilters? On-Demand Snapchat Geofilters behave in much the same way as traditional Snapchat filters: you take a picture or record a video and can then overlay a design on top. The main difference is that anyone can create an On-Demand Geofilter.
That’s right; Snapchat has opened up Geofilters to everyone. Whether you’re celebrating the opening of a new store, running a special event or looking for a unique way to grab consumer attention, you can now create a custom Snapchat Geofilter to go alongside your activations. W Hotels created a number of filters to give visitors the chance to share their views and experiences at W’s hotels with their friends on Snapchat. These filters were the Starwood Group’s first venture into Snapchat and delivered above-expected results. Digiday shared that the filters drove more views than they estimated, as well as a higher conversion rate — the number of users who actually used the filters divided by those who just saw them — than other paid filters. Blue Fountain Media designed a custom filter to attempt to get its employees to get firsthand experience with the feature.
Karina Welch, associate corporate marketing specialist at the agency explained that they also found the filter to be ideal for employee engagement, "Our staff loved it, and we saw great engagement. Over a hundred employees used it, and we had over 4,000 views," she explained. AskGaryVee book tour, setting up a custom filter for every talk, Q&A, or event he hosted. Before we jump into the action and talk about "how to create a filter," it feels necessary to cover some of the guidelines for what content you can include within your filters and also talk a little about pricing.
Snapchat has a full list of guidelines for On-Demand filters on their website, and I’d love to share some of the essentials here - as well as a few that may sometimes fall under the radar. The first thing to note is that two types of On-Demand filters are offered: Personal and Business. A Personal Geofilter is one that doesn’t include any branding, business marks/names, or logos, and doesn’t promote a business or a brand. You might submit a Personal Snapchat Geofilter to celebrate a birthday or graduation, for example. A Business Geofilter is one that promotes a business or a brand.
If you’re creating a Business filter, you must have the necessary rights and permissions to include any business names, marks, logos, or trademarks and you must also supply a business name while purchasing the filter. Secondly, filters must not contain any photographs of people, URLs, phone numbers or emails. This means you may need to get creative when it comes to adding a CTA to your filter. And with your first few filters, I’d recommend submitting them at least 3-4 days before you’d like to use them. This way, if they’re rejected for any reason you have time to make changes and re-submit. The last two essentials I’d love to share here are that Snapchat Geofilters must be between 20 thousand and 5 million square feet, and each filter can be active for a maximum of 30 days. How much do Snapchat On-Demand Geofilters cost?
Right now, filters feel like AMAZING value. Pricing depends on a few factors including the size of the Geofence and how long you want it to run. 5 per 20,000 square feet. The first and most important step in the process is to design your filter. If you’re not a designer or aren’t experienced with Photoshop, Illustrator or Sketch, it may be worth seeking assistance here. Though Snapchat does have some simple-to-edit templates available (more on these below) and Canva is also a great alternative. I’d also recommend testing your filter with multiple images to make sure it’s clear and looks great in all situations.
It’s great to experiment with your filter over a mix of light and dark photos. If you’d like a little assistance with the design or even a little inspiration, Snapchat has a set of templates available in Adobe Photoshop or Illustrator format, which can be downloaded here. The templates cover a range of events from weddings to parties and events. No matter what you’re creating a filter for you’ll probably find one close to your needs in this set. Looking for a little more inspiration? This Tumblr is jam-packed with of hundreds of Snapchat filter designs. Once you have your design ready, head on over to the Snapchat On-Demand site and click "Create Now." You’ll then need to login using your Snapchat account details.
Once logged in, you’ll be prompted to upload your design. Once your image is uploaded, you’ll see a cool preview of how it’ll look and also have the option to give it a name. On the next screen, you need to select the duration you’d like your filter to run for. Be extra careful here as the times and dates cannot be edited once you’ve submitted your filter. Now that you’ve selected the duration your filter will be live for, it’s time to select the location. Currently, On-Demand Snapchat Geofilters are only available in the USA, UK and Canada and the area you select must be less than 5 million square feet.
To select your location, enter the address in the search bar and then draw a fence around your selected area. It’s best to be a little generous here. Now you’re all set! Once you’ve completed the above steps and paid for your filter, you’re ready to go and will receive a few emails from Snapchat to confirm your order. Once your filter has expired, Snapchat provides some basic reporting on how your filter performed, showing you Uses and Views. Uses show you how many people used your filter and Views is how many times people saw it. This data can sometimes take a day or two to appear. The Hoopsfix All-Star Classic is an annual event showcasing the best in British basketball talent.
And searching for a way to engage the audience in attendance and spread the word about the event far beyond the arena in Brixton, London, Hoopsfix founder, Sam Neter, turned to Snapchat. The filter went live the evening before the event so that the Hoopsfix team could show some behind the scenes action of the arena coming together and it expired just after the event finished. 30. By the time the filter expired it had been used 389 times and received 91,346 views. 30 feels like brilliant value. Especially when you consider views on Snapchat are far more immersive than an advert in a feed. People are actively choosing to view this content, and the overlaid filter is effectively a part of the content. Snapchat appears to have a real winner here. Not only are Snapchat Geofilters easy to create and fairly cost-effective (for now, anyway), they’re also incredibly engaging for consumers and highly shareable. I’d love to hear your thoughts on Snapchat filters: Have you created one yet? How could you see your business utilize them? Feel free to share your thoughts and any questions in the comments below.
Snapchat is a mobile photo messaging and multimedia sharing app which was released in September 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The app was initially launched to share impermanent pictures via private message 'snaps' that can be viewed for a user-specified length of time before becoming inaccessible. Despite its origins as a photo app, video has become an important feature of Snapchat. The company reported 100 million daily active users worldwide in May 2015, positioning it as one of the fastest growing social apps and networks worldwide. Snapchat also ranks as the most popular social media site among teenagers and young adults in the United States. During the fourth quarter of 2018, Snapchat reported 186 million daily active users worldwide.
The core feature of Snapchat is the creation of multimedia messages, referred to as snaps, which can consist of a photo or a short video, and can be edited with text, filters, stickers or other overlays. Snaps can be shared as a semi-public story, which is automatically shared with the user's contact list, or sent privately. Sending messages and photo snaps were the most popular Snapchat activities among active users worldwide. Snapchat audiences are predominantly young, with the company reporting the majority of users to be aged less than 25 years and a sizeable portion aged 13 to 17 years.
Overall, 19 percent of Snapchat users access the service more than once per day, and the app ranks ahead of Tumblr and Twitter in terms of U.S. The platform has also become a cornerstone of social media marketing towards teens and Millennials. Visually strong brands such as sportswear, beauty and fashion are leading the way in terms of Snapchat adoption. The platform generates the majority of its revenues via advertising and branded content. In the second quarter of 2018, Snapchat's revenue amounted to 262 million U.S.swipestudio.co This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Snapchat’s design changes introduced earlier this year were so annoying that the company had to redesign its app to fix some of the annoyances. Whether you love or hate the new Snapchat design, the app has tons of cool filters, geofilters, and lenses that have made people fall in love with Snapchat. Let’s take a look at the ten best Snapchat filters. But before that, you should know that the company changes its selection of lenses, filters, and geofilters daily to bring some variation. In Snapchat, filters are the effects that users apply on their snap after taking a video or photo.
Lenses are something that you can apply in real-time while taking a photo. You can turn yourself into a cat, a goddess, and other things. Snapchat filters have become so popular that Instagram has copied the feature from Snapchat. You can apply the filters (or lenses as Snapchat calls them) by tapping and holding on your face using the front or rear camera. Now you’ll see all the available lenses along the bottom of your phone’s screen. Just tap on them to try them out. Each filter has its own instruction, don’t ignore them. Some may require you to raise your eyebrows while others suggest that you open your mouth before applying the filter. It is one of the most basic Snapchat filters out there.
It makes your skin look amazingly flawless while adding a little shimmer in your eyes. You can also share this filter with your best friends. The infamous filter that is behind tons of memes on the Internet.youtube.com Its beauty lies in its simplicity and that hanging tongue. It has got some cute puppy ears and faces. If you are with your friend in the frame, the app will also apply the filter to their faces. It could also be your way of showing appreciation for dogs. Want to puke rainbows? Apply this filter to your photos. It is one of the best Snapchat filters because it takes the AR game to a new level. You can switch to the front camera to be greeted by some really cool clouds vomiting rainbows just like you.
Have you ever imagined what it would look like if you swapped faces with your bestie or your spouse? Use the face swap filter to see it in real. Sometimes it looks horrifying, but it’s mostly funny and cool. Are you a big foodie who wants to become food for a while just for fun? This Snapchat filter has got you covered. Turn your face into an orange slice, a waffle, a strawberry, or pineapple by applying this filter. One of the best ways to take goofy selfies with someone who is equally goofy. The face warp filter twists and turns your face in weird ways that are really funny.snapchathelp.org It is one of the best Snapchat filters, but it’s not that fun if you already have a lot of facial hair. People without facial hair will have a lot of fun trying it out.
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